Trustpilot
The world's most recognized consumer and business review platform.
Trustpilot is the dominant review platform for businesses serving both consumers and other businesses. With over 200 million reviews across 700,000+ businesses, it's the platform most widely recognized by buyers across industries — particularly for service businesses, e-commerce, and professional services companies where G2 or Capterra may not have strong category coverage. Trustpilot's verification model and its integration into Google seller ratings make it a particularly valuable trust signal for businesses with e-commerce or transactional components.
Revenue Model
SaaS subscription to businesses; advertising and premium profile features; API access
Estimated Pricing
All pricing shown is estimated based on publicly available information and is subject to change. Verify current pricing directly with Trustpilot before making purchasing decisions.
$0 / Free (limited)
$225/mo Starter
$375/mo Growth
Custom Enterprise
Capabilities & Limitations
- →Widest industry coverage beyond software — ideal for service businesses
- →Google seller ratings integration (star ratings in paid ads)
- →High consumer brand recognition for trust signals
- →Review invitation and automation tools on paid tiers
- →Strong presence in European markets particularly
- —Less relevant for pure enterprise software compared to G2
- —Reputation for algorithmic review flagging that can frustrate businesses
- —Free tier heavily limited — meaningful use requires paid subscription
- —Review acquisition requires active invitation programs
REASON Method Context
Trustpilot occupies a distinct position in the REASON method's R pillar — it extends review coverage beyond the software-focused platforms to service businesses, e-commerce companies, and businesses with consumer-facing components. For any business that isn't purely enterprise software, Trustpilot provides review credibility that G2 and Capterra don't cover. It also directly enables Google seller ratings, which improves paid advertising performance — a direct connection between the R pillar and paid channel ROI.
See How Your Trustpilot Presence Scores
A REASON method Digital Health Check includes a scored assessment of your Trustpilot profile, competitive benchmark, and a prioritized action plan — free, delivered in 48 hours.