Microsoft Copilot
Microsoft's AI assistant — embedded in every Microsoft 365 application your buyers already use.
Microsoft Copilot is Microsoft's AI assistant, powered by OpenAI's technology and integrated throughout the Microsoft 365 product suite. As of 2024-2026, Copilot is available inside Outlook, Teams, Word, Excel, PowerPoint, and Windows itself — meaning it's embedded in the daily workflow of hundreds of millions of enterprise employees. Unlike ChatGPT or Perplexity, which require users to navigate to a separate application, Copilot is available within tools people are already using. For enterprise B2B vendors, this makes Copilot uniquely important — buyers can research vendors without leaving their existing workflow.
Revenue Model
Microsoft 365 Copilot add-on ($30/user/mo enterprise); Bing Copilot free tier; Azure OpenAI API fees
Estimated Pricing
All pricing shown is estimated based on publicly available information and is subject to change. Verify current pricing directly with Microsoft Copilot before making purchasing decisions.
$0 / Bing Chat free
$20/mo Copilot Pro
$30/user/mo Microsoft 365 Copilot (enterprise)
Capabilities & Limitations
- →Embedded in Microsoft 365 — available without changing workflows
- →Bing-powered real-time search for current information
- →Enterprise distribution — installed by IT at scale rather than individual adoption
- →Used by enterprise buyers in active deal evaluation contexts
- →Voice and OS-level integration via Windows Copilot
- —Full enterprise features require M365 Copilot license ($30/user/mo)
- —Citation behavior can differ from Bing search in ways that are less predictable
- —Microsoft products may get preferential treatment in some category queries
- —Less transparent about citation sources than Perplexity
REASON Method Context
Microsoft Copilot is the REASON method A (AI Visibility) pillar platform with the highest enterprise buyer reach per session. A buyer in an active vendor evaluation can research your company from within their Teams meeting, Outlook inbox, or Word document — without leaving their workflow. This makes Copilot visibility specifically important for enterprise software vendors in competitive evaluation processes. The REASON method AI brand audit includes Copilot testing as a standard component for enterprise-focused clients.
See How Your Microsoft Copilot Presence Scores
A REASON method Digital Health Check includes a scored assessment of your Microsoft Copilot profile, competitive benchmark, and a prioritized action plan — free, delivered in 48 hours.