G2
The world's largest software review platform — where B2B buyers go first.
G2 is the most trafficked software review site on the internet, with over 1.7 million verified reviews across 100,000+ software and services products. For any business selling software or professional services, G2 is where your buyers are doing their final independent validation before making a purchase decision. The platform generates revenue through a mix of advertising, premium listing placements, and buyer intent data licensing — the latter being particularly valuable for software vendors who want to know which companies are actively researching their category.
Revenue Model
SaaS subscription to vendors for premium profiles and lead data; advertising; buyer intent data licensing
Estimated Pricing
All pricing shown is estimated based on publicly available information and is subject to change. Verify current pricing directly with G2 before making purchasing decisions.
$0 / Free listing
$599–$1,499/mo Essentials
$1,499–$4,999/mo Professional
Custom Enterprise
Capabilities & Limitations
- →Massive buyer traffic across all software categories
- →Verified review collection (LinkedIn-authenticated)
- →Competitive intelligence and category grid positioning
- →Buyer intent data showing who's researching your category
- →Strong AI citation profile — G2 reviews appear in ChatGPT and Perplexity answers
- →Integration with CRM/Salesforce for lead routing
- —High-cost premium tiers required for meaningful visibility
- —Category grids are pay-to-play for top positions
- —Review generation requires active effort — listing alone yields few reviews
- —Primarily software-focused; limited for non-software service businesses
REASON Method Context
G2 sits squarely within the REASON method's R (Reviews) pillar. It is the single highest-priority review platform for most technology businesses — the reviews here are cited by AI systems, referenced by buyers, and used as social proof in competitive evaluations. A strong G2 profile compounds AI visibility (A pillar) by providing citable content about your product. Review generation programs targeting G2 are a core component of any R pillar engagement.
See How Your G2 Presence Scores
A REASON method Digital Health Check includes a scored assessment of your G2 profile, competitive benchmark, and a prioritized action plan — free, delivered in 48 hours.