ChatGPT / OpenAI
The world's most widely used AI assistant — and your most important AI visibility channel.
ChatGPT, developed by OpenAI, is the AI assistant that introduced most of the world to large language model technology when it launched in November 2022. As of 2024, it has over 200 million weekly active users, making it the single most important AI platform for brand visibility. When buyers, researchers, and decision-makers ask an AI assistant for information about vendors in a category, they are more likely to be using ChatGPT than any other tool. OpenAI also provides the underlying API that powers thousands of other AI applications, extending its reach beyond the ChatGPT interface.
Revenue Model
ChatGPT Plus and Team subscriptions; Enterprise licensing; API usage fees (per token); OpenAI business products
Estimated Pricing
All pricing shown is estimated based on publicly available information and is subject to change. Verify current pricing directly with ChatGPT / OpenAI before making purchasing decisions.
$0 / Free tier (GPT-4o access limited)
$20/mo ChatGPT Plus
$30/seat/mo Team
Custom Enterprise
Capabilities & Limitations
- →Largest active user base of any AI assistant — highest visibility value
- →ChatGPT web browsing enables real-time brand research
- →Enterprise adoption creating new B2B research touchpoints
- →API powers thousands of downstream applications
- →OpenAI's models are the most widely benchmarked — high coverage in tech media
- —Training knowledge cutoff means information can be outdated without browsing
- —Free tier users may not have real-time browsing access
- —Brand information quality depends entirely on what was in training data — cannot be directly edited
- —Enterprise data handling requires contract-level privacy commitments
REASON Method Context
ChatGPT/OpenAI is the primary benchmark for the REASON method's A (AI Visibility) pillar. When we assess a business's AI visibility, ChatGPT brand queries are always the first diagnostic test — it has the widest user base and the highest likelihood of being consulted in any given buyer research session. The A pillar work that improves ChatGPT brand representation (review volume, editorial coverage, comparison content, authoritative citations) also improves representation across all other AI systems, since the same signals are training data inputs across platforms.
See How Your ChatGPT / OpenAI Presence Scores
A REASON method Digital Health Check includes a scored assessment of your ChatGPT / OpenAI profile, competitive benchmark, and a prioritized action plan — free, delivered in 48 hours.